Baking in the Philippines | New Gen Baker (2024)

Have you wondered how the art of baking began, and spread its reach across the Philippines?

Baking, in itself, goes back at least a thousand years. The use of enclosed ovens, to produce bread and pastry, was probably introduced by European explorers and colonizers.

Baking in the Philippines | New Gen Baker (1)

17th century oven as depicted by Jean-François Millet

Pies, and cakes, were prevalent in Europe during the 17th century, and as the continent spread its reach across the seas, they brought the art of baking along with it.

Philippine Baking Influences from Around the World

Baking in the Philippines goes back to at least a thousand years ago. Pies, and cakes, were prevalent in Europe during the 17th century. And, as the continent spread its reach across the seas, it brought the art of baking along with it.

One school of thought is that Spanish missionaries introduced baking to the country. Wheat was often used in food, by missionaries, who introduced the diet, as well as the preparation and process to the locals.

Dominican friars circa 1875, spreading religion andrecipes to the locals. Photo courtesy of http://filipinofreethinkers.org

On the other hand, as early as 618 AD, China was already making “moon cakes” and the early settlers and traders who landed on Philippine shores, also inevitably shared this unique process of using dry heat to make bread and other desserts.

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Ancient baking mold of mooncake.Photo courtesy of http://www.news.cn

However, let us not forget the contribution of our Malay ancestors, who introduced sticky rice cakes and layer cakes. One can argue that the Malay’s knowledge of baking was still derived from their Dutch colonizers, but the ingenuity in the use of local ingredients such as rice, corn and coconut, as well as making do with clay pots and wooden steamers, created something totally original.

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The Kueh Lapis, with its colorful appearance and layered arrangement, makes it a likely source of inspiration for our Sapin-sapin.Photo courtesy of http://travelling-foodies.com

The History of the Baking Oven in the Philippines

Evidence of the most ancient oven in the world dates back to over six millenia ago. According to Wikipedia.com, it was discovered in Croatia. Before this, ancient bakers used flat, hot stones to make bread. The ancient Greeks lead the pack when it came to the practice of baking bread. It is believed that this began in 600 BC. In the days of the Roman empire, being a pastry chef was a top profession. Today pastry chefs the world over enjoy celebrity status.


The use of ovens in the Philippines all started with the humble pot oven or palayok. This is still in use today day. Filipinos baked their creations in the palayok over charcoal. It was set on top of a hibachi, a Japanese grill. It may come as a surprise, but the hibachi was first used in Ancient Japan.


With the advent of electricity in the 1800s came the use of industrial ovens. Today, we enjoy the convenience of a wide range of ovens. These are powered by gas, electricity, conduction, and convection. Other types are the microwave, toaster, roaster, and even self-cleaning ovens.

The History of Cake in the Philippines

The history of cake in the Philippines starts with our Malay ancestors. They introduced sticky rice cakes and layer cakes. One can argue that the Malay’s knowledge of baking stems from their Dutch colonizers. But, we can thank the Malays for their ingenuous use of local ingredients. These include rice, corn and coconut. They also taught us how to make do with clay pots and wooden steamers to create original baked goods.


But, the history of bread and pastry in the Philippines began with European explorers and colonizers. They introduced enclosed ovens to the locals. And, when the Americans came to our shores, they introduced the use of flour and the technology needed to mill it.

Maria Orosa & Her Contribution to Philippine Baking

If there’s one person in our history that we can thank for all her baking contributions, its Maria Orosa. She developed foods from native ingredients, using her background as a chemist. One was Darak made from rice bran and the other Soyalac from soybean.


Our love for banana ketchup is all thanks to her. She also introduced powdered calamansi and certain types of local wine. The palayok was her invention.


She risked her safety to smuggle food to the prisoners of war during the Japanese occupation. A true heroine, she was a guerilla captain who fought for Philippine independence.

The Role of Baking in the Filipino Lifestyle

Like other aspects of Filipino life, different cultures comprise our history as a baking country. It has become part and partial of growing up Filipino.

Food items such as Ensaymada, Sapin-sapin, Leche Flan and Biko were integral to one’s childhood. Having baked goods at home became a common thing. Breakfast would consist of Tasty Bread, and Puto or Mamon would be there during merienda.

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Just a few examples of the different types of Filipino baked goods and “kakanin.”

For the everyday Filipino, there was a “bakery sa kanto” (neighborhood bakery). It is there that one satisfies cravings for Pandesal, Kalayaan and Monay.

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Typical bread that you can find in a neighborhood bakery.

For those who could afford an oven, cake, cookies, bread and similar desserts, became staples. These are enjoyed during mealtime, snacks and feasts.

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A modern kitchen, where baking techniques of yesterday, and appliances of today meet.

The importance of baked goods in Philippine tradition is undeniable. There’s no definitive answer to how it all began due to all the foreign influences. What we do know, is the importance of this wonderful and delicious art. It has since been vital in every Filipino’s life.

Share this post with foodie friends and family who love to bake. Got a piece of Philippine baking trivia you want to share? Leave a comment below.

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Baking in the Philippines | New Gen Baker (2024)

FAQs

What is the status of baking in the Philippines? ›

Its estimate for baked goods sales in the Philippines last year was $1.9 billion. In 2022, Philippine bakers spent roughly $1.5 billion on ingredients, with 77% or $1.2 billion being imported. The US accounted for about $845 million of those ingredients.

What are the top bakery companies in the Philippines? ›

The key companies in the Philippines bakery and cereals market are Artisanal Producers, QAF Limited, Rebisco Group of Companies, Monde Nissin Corporation, JG Summit Holdings Inc., and Goldilocks.

What is the common baked product in Philippines? ›

The Role of Baking in the Filipino Lifestyle

Food items such as Ensaymada, Sapin-sapin, Leche Flan and Biko were integral to one's childhood. Having baked goods at home became a common thing. Breakfast would consist of Tasty Bread, and Puto or Mamon would be there during merienda.

How big is the baking industry in the Philippines? ›

In 2022, baked goods sold in the Philippines had an estimated retail value of $1.9 billion, with $1.5 billion spent on ingredients.

Why bakery is in demand in the Philippines? ›

The demand for baked goods in the Philippines has increased due to rising income levels, overseas Filipino worker remittances, and the shift towards modern retail formats offering convenience to consumers.

How much does a baker make in the Philippines? ›

₱241,451 (PHP)/yr

An entry level baker (1-3 years of experience) earns an average salary of ₱189,527. On the other end, a senior level baker (8+ years of experience) earns an average salary of ₱287,140.

What is the most profitable bakery item? ›

5 most profitable bakery foods
  • Artisan bread: The aroma of freshly baked bread is irresistible. ...
  • Cupcakes: Cupcakes are the perfect canvas for creativity. ...
  • Croissants: The flaky, buttery goodness of croissants is a bakery favorite. ...
  • Custom cakes: Custom cakes for special occasions can be highly profitable.

How much does it cost to build a bakery in the Philippines? ›

Initial Costs
ExpenseCost (PHP)
Equipment (ovens, mixers, etc.)200,000 – 500,000
Renovation and construction100,000 – 300,000
Business permits and licenses50,000 – 100,000
Initial ingredients and supplies50,000 – 100,000
Jan 9, 2024

What is the most popular Filipino pastry? ›

Arguably the most famous of all Filipino treats, hopia can be found in international pastry shops around the world. It is a staple of Filipino celebrations and casual get-togethers, and is often given as a gift during special occasions. Hopia is essentially a round, bean filled pastry.

What is the most popular bread in the Philippines? ›

Pandesal is the most popular local bread in the Philippines. It is the Spanish term for “salt bread,” since the name originated during the 16th century Spanish colonial era. Most bakeries all over the country, from small backyard establishments to industrial bakeries, produce and sell this bread.

What is the mother of all Filipino bread? ›

Monay is one of the most basic bread types in the Philippines and is sometimes known as the "mother of all Filipino breads" as it can be modified to give rise to various other bread types. These include breads like pinagong and putok.

Is bakery business profitable in the Philippines? ›

The baking business in the Philippines is highly lucrative, and it provides numerous benefits to the owner. However, if you do not anticipate the challenges, you may lose these potential benefits. Therefore, make sure that you do everything you need to do so that your business can be profitable and successful.

What is the bread capital of the Philippines? ›

The APP, formerly known as the Cuenca Bakers Association, is symbolically headquartered in the town of Cuenca, Batangas, which is touted as the bakers' capital of the Philippines.

Who brought baking in the Philippines? ›

Baking now plays an integral role in modern life. The document also discusses how baking was introduced to the Philippines by Spanish missionaries and Chinese traders, and how it has become an important part of Filipino culture and traditions.

What is the status of culinary tourism in the Philippines? ›

Philippines Culinary Tourism Market Outlook (2022 to 2032)

As per the report, the demand for culinary tourism in the Philippines is forecasted to increase at a CAGR of 14.7% from 2022 to 2032. Total sales in the Philippines culinary tourism market represent 3%-7 % of the global culinary tourism market.

What is the status of food service industry in the Philippines? ›

The Philippines Foodservice Market size is estimated at 16.12 billion USD in 2024, and is expected to reach 31.47 billion USD by 2029, growing at a CAGR of 14.32% during the forecast period (2024-2029).

Which country is most famous for baking? ›

In 2021, the largest exporter of baked goods globally was Germany. Exports of baked goods from Germany were valued at approximately 4.6 billion U.S. dollars. Canada followed in second place with exports of baked goods amounting to almost 3.8 billion U.S. dollars.

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