The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2024)

There’s no denying the transformative power of makeup — nor is there any denying that it’s easy to get wrong. One flick of eyeliner in the wrong spot and your entire look can be compromised. The mistakes can become easier to make as we get older. Sometimes we forget to honor our skin and facial features as they are and may apply old makeup rules to our current skin situation. If you feel like something is a little “off” in your appearance lately, the reason could be as simple as a makeup mistake or two that you’re making. And the good news is that these mistakes are easy to correct.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (1)

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The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2)

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Not Using Primer


Primer isn’t a new product, but the hype around it is hard to miss these days. No longer considered a fringe makeup product or one only used by professional makeup artists, the secret is out about how primer can blur pores and create a barrier between your skin and foundation and concealer. If your mature skin is on the dry side, you can even purchase a hydrating primer that infuses your skin with nourishing ingredients like hyaluronic acid.


Apply it and then layer foundation and concealer on top of your primed skin. This extra steps helps your makeup last longer and can prevent streaks and cakey buildup.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (3)

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Applying Too-Dark Eyeshadow


Your eyeshadow doesn’t have to be dark and dramatic to make a statement. In fact, if you experiment with more neutral taupes or lighter shades on your lid, you may find that your eye area looks so much more refreshed and awake than when you use dark colors. Another mistake you should avoid: don’t apply dark eyeshadow below your bottom eyelashes. This can close off the eye and look harsh, especially during the day.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (4)

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Not Blending Well


Blending your foundation, concealer, blush, and eyeshadow is key to ensuring you don’t leave harsh lines on your face that can age you. Whether you opt to blend with a damp makeup sponge, makeup brushes, or your fingers is your choice —but be sure you spend the last few minutes of your makeup routine blending well. Give your skin a spritz of makeup setting spray to seal the deal for hours.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (5)

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Applying Dark Eyeliner to Your Bottom Waterline


Applying black or brown eyeliner to your bottom waterline can instantly close up your eyes and make them look smaller. It can even draw attention to dark circles and other discoloration around your eyes because it can appear too harsh. A better way to approach the bottom waterline is by using a nude eyeliner in this area (white can also work, but it can appear a little too bright and obvious). Nude eyeliner brightens your eyes and makes them appear larger and more awake.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (6)

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Applying eyeliner too thick by the inner corner


A winged or slightly winged eyeliner look can open up the eye area and look stunning. But when you’re applying your liner, take caution not to make the line by the inner corner of your eye too thick. Doing so can close off the eye and make it appear smaller.

The solution is to modify your technique by starting off with a very thin line near the inner corner of your eye and gradually thickening it as you reach the outer corner of your eye. If you want to add a little drama with a wing or upward flick of liner, be our guest.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (7)

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Not setting concealer with powder


Once you apply your color corrector and concealer, don’t just let it sit there. Doing so can eventually lead to makeup falling into the crevices of fine lines and pores and settling there.

Here’s where setting your concealer with translucent or pressed powder becomes important. A light dusting of powder will help ensure your makeup has longevity. Tap the product onto skin using a makeup brush.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (8)

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Mistake: Applying eyeshadow to naked lids


Ever notice that your eyelids are a spot on your face that can contain quite a bit of discoloration? When you apply eye makeup directly on top of naked lids without priming them first, you are not canceling out any blueness or redness on the lid and your look won’t be what you envisioned. Not to mention: you may find that a few hours later your eyeshadow and eyeliner have shifted if your lids became oily over the course of the day.

Apply an eye primer to your eyelids before you apply a stitch of makeup. This helps create a beautiful base by canceling out blue and red tones and helping makeup glide on, appear more pigmented, and stay put.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (9)

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Overdoing the eyebrows


Remember back a few years when beauty experts and celebs couldn’t get enough of a really, really bold brow? Brows will never not be a focal point of a look —after all, they frame the face and can change your makeup look drastically. But intense brows that are too dark or too arched are now considered outdated because they draw too much attention away from your overall look.

Instead of focusing on creating a whole new brow for yourself, make the most of what you have by filling in sparse areas with a pencil that is your brow color or slightly darker. Set it in place with a brow gel. And don’t feel like they have to be SO perfect. A natural brow isn’t just on-trend, it’s also youthful.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (10)

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Placing blush too low on the face


Blush can be a tricky makeup product to get just right. When applied too low on the cheeks it can actually drag the face downward and look more aging.

Start off by placing your blush a little higher than might feel normal to you. Blend it outward toward your hairline and avoid concentrating it too close to your nose, as this can also be aging. And make sure you’re choosing shades that aren’t too dark or too warm or cool for your skin tone.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (11)

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Not Giving Eyeliner a Little Flick

Don’t just follow the natural line of your upper eyelid, try giving your eyeliner a little flick at the outer corner of your eye to lift your eyes and your entire face. Locate the last lash on the outer corner of your upper eyelid and start your eyeliner wing at this point, flicking it upward, outward, and into a small triangle shape.


Be sure to apply eyeshadow primer to your lids before applying eyeliner so that your winged eyeliner stays in place and doesn’t streak.


These mistakes are so common, but also easy to correct so that you can make the most of your unique features.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2024)

FAQs

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face? ›

Mature skin tends to be on the drier side and has more fine lines, so it's best to avoid matte foundations that settle into crevices and look like a mask. “You want your true skin to shine through as you age, and glowing, hydrated skin is the best recipe for a more youthful look,” says Urichuk.

What makeup should older women avoid? ›

Mature skin tends to be on the drier side and has more fine lines, so it's best to avoid matte foundations that settle into crevices and look like a mask. “You want your true skin to shine through as you age, and glowing, hydrated skin is the best recipe for a more youthful look,” says Urichuk.

What makeup mistakes make you look older? ›

Applying too much eyeshadow and sticking to dark-coloured liners are common mistakes that make the face look more mature. When it comes to makeup, less is more. Putting on the right amount of makeup, particularly on the eye area, will boost the youthful glow of the face.

Does bottom eyeliner make you look older? ›

A makeup artist once told us that harsh, thick eyeliner will age you like no other, especially if you only apply it to your bottom lash line. Think about it this way: Why would you want to add more shadow to that already-annoying area?

Can make up make you look older? ›

Makeup itself may not directly age your skin, but certain makeup practices, such as wearing makeup to bed and using products that clog pores, can contribute to premature aging and skin issues.

What makeup makes your face look younger? ›

Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.

Should a 70 year old woman wear eyeliner? ›

When it comes to wearing eyeliner as an older woman, subtlety is key. Opt for a light hand and choose soft, natural-looking shades that enhance your features without overpowering them. Pencil eyeliners are user-friendly and easier to apply than liquid liners.

What color makeup makes you look younger? ›

Usually plums and pinks would make anyone look younger. Another combination would be creme, beige, and sparkling black. Top this off with mascara primer, eye liner, and mascara for a beautiful youthful eyes.

Should an older woman wear mascara on bottom lashes? ›

While there's no definitive rule against applying mascara on bottom lashes as you age, it's essential to do so with caution. Thick and heavy mascara application on lower lashes might draw attention to fine lines or create a droopy effect.

What makeup makes wrinkles look worse? ›

In-between skin types will work best with a satin finish liquid foundation.” Powder makeup can dehydrate and give skin an unnatural texture — not to mention accentuate crow's feet, frown lines, and wrinkles. Instead, use cream products that keep skin looking dewy and hydrated.

How do you make old eyes look younger with makeup? ›

Makeup Tricks for Older Eyes
  1. Prep lids with primer. As eyes age, eyelid skin — which is extremely thin to start with — can go slack and look rumpled or pleated. ...
  2. Doubling up liners adds control and intensity. ...
  3. Lighten up your smoky eye. ...
  4. Make hooded eyes glam. ...
  5. Keep the lower eye fresh. ...
  6. Trim long brows, color up gray ones.
Aug 3, 2023

Does eyeliner go on top or bottom for bigger eyes? ›

Eyeliner is a makeup bag staple for many, and applied properly, it can help make your eyes bigger-looking. One simple way to get big eyes with makeup—especially if your eyes are naturally smaller—is to apply eyeliner just to the outer third of your upper lid.

Should you wear eyeliner on the bottom? ›

The Benefits of Wearing Eyeliner Below the Eye. Lower lash line eyeliner can brighten the eyes, create a seductive, dramatic smoky appearance, or enhance definition. On the other hand, if it is done to excess, this style can create the impression that the eye is puffy and sagging.

Should you wear more or less makeup as you get older? ›

Although it may be counterintuitive, it is better to apply less makeup as you age, rather than more.

How can I make my 60 year old eyes look younger? ›

It's time to give your peepers a whole new look
  1. Check the mirror — not social media — for inspiration. ...
  2. Always prime your lids. ...
  3. Use a high-pigment eye pencil in black or dark brown. ...
  4. Gently hold lids taut to get a smooth line. ...
  5. Double up on the line. ...
  6. Contour the crease to get bigger-looking eyes.
Sep 26, 2022

What makes your face look older as you age? ›

Cheeks: As we age, our skin loses collagen, fat, and water — three properties that contribute to the healthy volume. Lost volume in the skin around our cheeks can cause the appearance of hollow or sunken cheeks. Neck: In addition to lost volume, aging skin also loses elasticity.

What type of makeup products are best avoided on mature skin? ›

10 MAKEUP MISTAKES TO AVOID FOR MATURE SKIN
  • Going too heavy on the foundation. ...
  • Foundation that's too pale. ...
  • Powder based products. ...
  • Too much concealer. ...
  • Too much eye makeup. ...
  • Overdone eyebrows. ...
  • Skipping the moisturizer. ...
  • Skipping the SPF.
Oct 19, 2021

What kind of foundation should a 60 year old woman wear? ›

Choose the Right Formula: Look for foundations labeled as "natural finish," "dewy," or "radiant." These formulas tend to provide coverage while still allowing your skin's natural texture to show through. Lightweight Formulas: Opt for foundations that are specifically formulated to feel lightweight on the skin.

What brand of makeup is best for seniors? ›

  • Laura Geller Spackle Skin Perfecting Primer. ...
  • La Mer Crème de la Mer Moisturizing Cream. ...
  • NARS Pure Radiant Tinted Moisturizer SPF 30. ...
  • Hourglass Veil Hydrating Skin Tint. ...
  • Yves Saint Laurent Touche Éclat All-Over Brightening Concealer Pen. ...
  • Jillian Dempsey Spot Stick Concealer. ...
  • Mally Beauty Face Defender.
Aug 17, 2023

What kind of makeup should a 70 year old woman wear? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

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